The Partnership supports a new campaign urging people to ‘take this next step safely’ as we gradually emerge from lockdown

The Cheshire and Merseyside Health and Care Partnership is supporting a new campaign that reminds the public that they must stay outside when meeting others as part of the next step of easing Covid restrictions.

Forming part of wider government ‘Hands, Face, Space and Fresh Air’ messaging, the public information campaign reminds people to ‘take this next step safely’ as we gradually emerge from lockdown. The campaign will run across TV, radio, press, digital, out of home advertising and social media and with the TV advert airing for the first time at approximately 19.15pm on ITV on Monday 29 March.

The new guidance allows the public to see family and friends, but reiterates the importance of sticking to the rules, in order to stop the spread of the virus.

Health and Social Care Secretary Matt Hancock said:

Every day we get closer to beating this virus. We have already vaccinated over half of the adult population – and we have new vaccines coming on stream – but we must remain vigilant.

I know the last few months have been challenging, and many people are excited to be able see friends and family outdoors for the first time in months.

As we see from rising cases in Europe, this virus still poses a very real threat. We have come so far thanks to the vaccine rollout and that progress must be protected. So let’s take this next step safely, when you meet others do so outdoors, and keep a safe distance.

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